A first glance at Sitecore OMS


This is a pure first glance at Sitecore OMS formally known as Everest. Therefore I may have misunderstood something or have missed some features or similar. Further I have only run analytics on a local machine, which means I don’t have external visitors.


This first glance will focus on the most basic things, and even though you can use OMS to so many other things, my first idea was to see, if I could get OMS to show me the same things I normally use in Google analytics. This doesn’t include keywords from Google searches or similar, as my test site won’t be receiving those types of hits. It is not a comparison between the two, but more a guide how to use OMS for the most basic statistics. I will only look at the standard reports etc. from OMS as you’ll probably be able to create any report you’d like.

Written by: Jens Mikkelsen
Wed, Jul 1 2009


I started out by installing Sitecore 6.1. This is strait forward as a normal Sitecore installation. I then downloaded the Sitecore OMS and installed it, as it is described here. It was pretty strait forward as well; however notice that it is not a Sitecore package, but physical database and configuration files. The only problem I had was for Sitecore to pick up the include config file from the /App_Config/Include folder, so remember to restart the IIS after installation.



New features in the Sitecore menu

When you open the Sitecore 6.1 start menu, there will appear two new applications, even though you didn’t install analytics. The two new applications is Sitecore Analytics and the Marketing Center.




The Sitecore Analytics application lets you see different reports and the statistics in general. This is the place to go, when you want to know something about your traffic.

The Marketing Center is for all the configurations in Sitecore Analytics. It is here you define everything from Goals to Personas. More on this later



The Google Analytics functionality of OMS

So what functionality do I use when using Google Analytics? Although they may differ from your usages, I only use some of the more simple types:


  • How many page hits have I had?
  • How many unique visitors have I had?
  • Which search engines did the visitor use?
  • Which search words did the visitor search for, when coming to my site?
  • Which countries/cities do my visitors come from?
  • What Network location did the hit come from?
  • What hostname did the visitor hit?
  • What sites are referring my site and therefore generating visitors for me?


As I don’t want to utilize all the personalization or advanced options in OMS, I will only use the Sitecore Analytics application.



Measuring simple traffic

So my first goal is to identify how I can see the most common traffic on my site. This includes how many pages have been shown, how many unique visitors. After opening the Sitecore Analytics application I go to the report Metrics under Marketing. This show the most basic information:



Here I can see the total amount of visits and how many pages has been shown. Under the summary there is a graph displaying views over more than one day. As I just created the site I only have statistics from a single day.

Under the normal metrics report there are similar reports only including either new visitors or returning visitors. Further there are some detailed reports on top pages and top landing pages.

So far so good. These are probably some of the most important statistics for me and it is served to me exactly the way I want it.



Looking at traffic sources

I often use the traffic sources in Google Analytics to detect incoming links. To test this out I manipulated the DOM tree on pentia.dk and sitecore.net to link to my local installation. Now I should be able to see the incoming links.

When analyzing the incoming links, I want to be able to see where the site is linking and I want to see the amount of visitors I get from the link.

So opening the Sitecore Analytics application I again go to the Marketing folder. Here is a report about “Top traffic sources”. When clicking on this I should have one visitor from pentia.dk and one from sitecore.net:




While I was able to see which site was referring in this default report, I wasn’t able to see what page they linked to, or which page they were linking from. I guess you have to build a custom report for this. When I figure out how to do this, I will write an article about it.

Regarding the search engine traffic sources, I am not able to test this out quite yet. However I figure out that Google will appear in the referring sites report as well. If you want to look at the key words used to search, they will probably appear in the “Top external Search Keywords” report.



Visitor information

Now I want to check out some information about my visitors. Where do they come from etc.

I wasn’t able to find a similar country view like the one available in Google Analytics. Actually I couldn’t find a default report about country specific data. However there are some advanced reporting on IP, hostname etc. So I figure it should be possible to see some sort of default report on countries, however I was not able to test it out, as my own visits didn’t give the most interesting statistics. :)


Report generation

I have only looked at the standard reports shipped with OMS, however you can generate your own reports through a flash interface. To open the report designer open a report and click the design button.  When this is clicked a flash editor opens. The editor and report generating tool is a 3rd party product called Stimulsoft Reports.Net.


I haven’t been able to dig into the designer yet, but it looks as a standard report designer, so you guys with experiences in these type of products (Crystal reports etc) should have an advantage.

Report designer


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  • About the author:

    Jens Mikkelsen

    Jens Mikkelsen is a partner at Inmento Solutions a Sitecore consulting firm. He works as a Sitecore specialist and consulting helping clients architect and build quality Sitecore solutions using the newest modules and tools. 

    Further he has been deeply envolved in various complex solutions and has built up a strong knowledge of Sitecore architecture and best practices. He has especially focused on and is specialized in debugging and analyzing Sitecore solutions.


    Jens is very interested in the technical mechanisms in the new marketing products such as Sitecore DMS and Sitecore ECM.

    My Sitecore Freelance CV

1 responses to "A first glance at Sitecore OMS"

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